Some kids freeze because the task feels too big. Some won't start until it's perfect. Some light up the second they hit a topic they actually care about, and some are bored because nothing has challenged them in months.
One coaching style can't reach all of those kids. So BrainScribe has six coaches. They share the same promise — none of them ever writes a word for you — but each has a different way in. Students pick the one that fits, and can switch anytime, even mid-essay.
Owen — goes at your pace
Owen shrinks the task until it can't fail. He'll take a one-word answer and build from it, and he never rushes you while you're getting your thoughts out. If the blank page feels paralyzing — too big, too much, too anxious to begin — Owen makes the first step small enough to take.
Best for: when starting feels impossible.
Deon — reps first, judging later
Deon separates building from reviewing and won't let you do both at once. While you're getting ideas down, the inner critic sits on the bench — no editing, no second-guessing, just short bursts of getting words out. The polish comes later, on purpose. For the perfectionist who deletes every sentence as fast as they write it, this is a different way to work.
Best for: perfectionism, and the kind of ADHD where starting is the whole battle.
Zoe — follows the spark
Zoe chases your energy. If you go off on a tangent about the thing you actually find interesting, she follows it — and builds the paragraph out of what you care about, then guides it back to what the assignment needs. For a student whose attention runs on interest, that's the difference between a chore and a conversation.
Best for: the disengaged kid who lights up on the right topic.
Alistair — pushes back
Alistair is the one coach who'll challenge you. He asks for the counterargument. He'll press on the gap between what you're supposed to think and what you actually think. For a capable student who's been coasting on good-enough, that friction is exactly what's been missing.
Best for: advanced writers who need a harder question, not an easier one.
Tilly — names what's working
Tilly mirrors your strongest move back to you: she reflects the exact phrase you used, asks why it lands, and names the skill so you can use it again on purpose. It's gentle and precise — less about fixing what's wrong, more about helping you notice what you already do well so it transfers to the next piece.
Best for: turning a lucky good sentence into a skill you own.
Jade — makes the mess normal
Jade body-doubles. She treats false starts and "I don't even know what I'm trying to say" as a completely normal part of writing — because they are — and thinks out loud alongside you instead of handing you polished prose. For a kid who's decided they're just a "bad writer," Jade makes it safe to be in the middle of it.
Best for: writing anxiety, and kids who need it to feel low-stakes.
There's no wrong choice here — and the right coach for an essay on Tuesday might not be the right one for a lab report on Friday. The point is the same across all six: the questions are theirs, the answers are theirs, and the words on the page are always theirs.
Request an invite — once you're in, your student picks the coach that sounds like them.